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The Norwood School


Name of subject: Media Studies

Examination board: WJEC

Qualification: A level

Entry requirements:  English GCSE C+ / Media Studies GCSE C+

Description of the course (Overview): 

Media Studies gives students the unique opportunity to critique the way in which information is presented and consumed in the 21st century. They will learn how to analyse and appraise the way different groups are represented in the media and how audiences are targeted and positioned. They will also learn about the practical side of the industry and gain an insight into how brands are created and maintained. Half of the course is practical production, so students will get the chance to use their imaginations and hone their filming and Photoshop skills to create their own unique merchandise.

What topics will students cover?

Analysing Media Texts, Audience and Representation. Here students analyse and evaluate the way in media texts are encoded to create meaning, the way in which different groups are represented in the Media and how different audiences respond to texts

Practical production. Here students will take inspiration from the texts they have studied to create their own Media products. From magazines to music videos, they have the opportunity to explore the genre of their choice and generate a product with a unique selling point.

Students will explore one of the key concepts – genre, narrative or representation - within their chosen industry to create a second practical production. This must be in a different format from their previous piece of coursework and must be closely anchored to their research investigation.

 Students will study narrative, genre and representation as well as a range of media industries. They will learn about the way the Newspaper, Magazine, Film and Television industries use narrative or generic conventions and how they fund their products, target them to different audiences, create a meaningful brand and adapt to the rise of social and new digital media.

What skills will they particularly develop? 

Students will develop their analytical and critical thinking skills and will develop their ability to structure an extended essay. They will cultivate their research and evaluation skills and learn how to correctly embed critical references. Students will also develop practical expertise; filming, editing and the use of Photoshop and Movie Maker to create professional products.

Careers – progression.

An A level in Media  can lead to a wide range of careers; Journalism, TV and Film production, presenter roles, gaming, animation, camera operation, graphic design, editing, directing, producing, publishing, marketing, PR, blogging and social media management, web design, photography and many more. In the UK, the Media industry employs around half a million people, so there are lots of opportunities for Media students out there.

Enrichment activities 

Trips to the theatre and cinema; visits to related exhibitions and industry headquarters, participation in sixth-form conferences and visits to university.